‘When we engage with brands we feel most connected to, it activates the same part of the brain that’s used when we have religious experiences.’
HERO ADS
At Alize (International Brand Director), I led the global brand repositioning that revitalized the 90s iconic US drinks brand, connecting it with a younger demographic, securing extensive media coverage and brand launches across multiple markets. ‘For The Culture Campaign’ I served as Creative Director and co-directed with Tamir Morris.
Exec Creative and led the collaboration with A-list celebrity Khloe Kardashian and Protein World. Our 80’s themed integrated campaign, shot by Mike Rosenthal in LA, achieved over 150 Tier 1 positive PR pieces within 48 hours. The creative was hailed as ‘iconic’ by Glamour Magazine US.
For Missguided, I spearheaded the agency campaign ( MD of Thinkhouse (UK), Europe’s largest youth communications agency) featuring the iconic Baddie Winkle. This disruptive campaign, shot by Flessy & Glenn, not only broke the internet alongside Kanye West and One Direction but also skyrocketed brand mentions by 399%. The campaign won win the Drapers Award for Best Digital Marketing while sales grew 130% that sector.
MISSGUIDED X BADDIE WINKLE
ALIZE X SHY THE ARTIST
KHLOE KARDASHIAN OOH BILLBOARD
KHLOE KARDASHIAN
ALIZE X IMPORTED FROM FRANCE
ALIZE X ORIGINAL CULTURE
ALIZE X ORIGINAL CULTURE
KHLOE KARDASHIAN
MISSGUIDED X BADDIE WINKLE
ALIZE X OOH ACTIVATION
KHLOE KARDASHIAN
MISSGUIDED X BADDIE NAUGHTY LIST
KHLOE KARDASHIAN
ALIZE X ORIGINAL CULTURE
KHLOE KARDASHIAN
ALIZE X LABEL PACKAGING REDESIGN
ALIZE X YOUTHSMR
ALIZE DANCE
FOOTLOCKER
ALIZE X ROSE FLAVOUR CAMPAIGN